Pretzel Logic

I'm a member of a number of small business and entrepreneurial organizations. I always find the gatherings really interesting because of the different views people have about how they should run a business. I have no idea what qualifications most of the people there have. They might all be MBAs; then again, they could be recent deliveries from the local turnip farmer.

One thing I hear often is that the entrepreneurs can't say what their business does. At a recent meeting, one man said, simply; "I can't tell you now, but it will be in the news next Tuesday - and it will revolutionize how people will do business".

The sad part is - I didn't see anything posted on Fark, or the Daily Show (Okay, I admit it - maybe those shouldn't be my only news sources). I, therefore, have no idea what this person is doing. He was certainly excited about his product and totally missed the opportunity for me to be excited as well.

I realize that Apple and other companies like to keep things secret, but they have a big carrot. Many people wander out to California each year just to watch Apple's keynote address. People need a carrot; keeping your product a total secret offers no carrot. Without a carrot, I'm not going to go out of my way to seek out your news, and I'm certainly not going to tell any of my friends about it.

Me? I want the world to know what Pretzel Logic is about. Even if it's not out yet, I think it's quite cool - and I want anyone else who thinks it's cool to know about it, and spread the word.

I just don't see the benefit of keeping things a secret and then having to spend lots of money to get the word out.

Cheers